Nine Muses Festival was founded by Spotify in 2019. 

As we prepare for the 2020 event we had the pleasure of catching up with the festival founder and CHRO at Spotify, Katarina Berg.

Listen along to Katarina’s nine track playlist, featuring her favourite songs to celebrate International Women’s Day, whilst you read:


Why is the topic of advancing women within media and the creative arts close to your heart?

For the same reasons we picked the name 'nine muses'. From the beginning, women have been central to creative arts. They've been bringing their A-game to every area -  songs, paintings, science, literature, performance etc. However,  we still don't see or hear enough about all these efforts.

What are the things that you think media companies and businesses can do to make a difference? 

We need to lean in, be the equalizers and remove the visible and hidden structural blockers so women can thrive in their own right.

What do you know about the nine muses of greek mythology?

I think of the great greek dramas, greek mythology and literature. Most of what we see in this area today is history repeating itself - but with new versions of creativity and performing arts & science. And the nine muses owned it!

What does International Women’s Day mean to you? 

As long as we need to have one, more work need to be done! 

What was your biggest takeaway from 2019’s Nine Muses Festival?

The sense of community, all the amazing trailblazing, powerhouse speakers and all the truly awesome participants that brought close to electric energy to the event. 


What are you most looking forward to about Nine Muses Festival 2020?

For the community to grow, get inspired, build bridges and get going. 

When have you felt the most inspired and empowered within your career?

When people who didn't have to, saw me, and believed in me.

If you could go back in time to when you first began your career within media and creative arts, and give yourself 3 tips to your success, what would they be?

i) Do what you love 

ii) Do it well 

iii) Create your own path