We start the morning feeling empowered listening to the inspirational start sessions from phenomenal women across the creative arts industry. The speakers will be presenting on topics from investment, women’s history to the changing face of women in culture. The ultimate gain is to inspire a new generation of women in creative arts.

Cristina Stenbeck

Cristina is an entrepreneur, business builder, and investor. She is as comfortable empowering founders as she is working with professional large cap management teams. Cristina has spent the last two decades working in a variety of leadership roles within the Kinnevik Group. Today she serves on the Boards of Directors of Spotify and GoEuro, and is a founding partner of Brilliant Minds, Reach for Change, and Generation Pep.

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Gemma Cairney
Presenter, Broadcaster & Author

Gemma Cairney is an award-winning broadcaster, youth rights activist and author who is passionate about empowering young people. Gemma presented BBC Radio 1’s Social Action Show, The Surgery for a number of years and regularly presents on BBC Radio 6 Music both fronting specialist series and depping the Early Breakfast and Weekend Breakfast Shows. She has authored a number of award-winning radio and television documentaries.

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Dr Fern Riddell

Dr. Fern Riddell is a historian specialising in sex, suffrage, and culture in the Victorian and Edwardian eras. She appears regularly on TV and radio, writes for the Guardian, Huffington Post, Telegraph, and Times Higher Education, and is a columnist for BBC History Magazine. She has published two books The Victorian Guide to Sex and Death in Ten Minutes: The Forgotten Life of Radical Suffragette Kitty Marion (2018).

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Dr Ahmad Sarmast
Founder & Director of Afghanistan National Institute of Music

Dr Ahmad and ANIM were the laureates at 2018’s Polar Music Prize. Zohra is Afghanistan's first all-female orchestra, consisting of female musicians between the ages of 12-19 and will perform a concert at Berwaldhallen on the evening of March 8th. Spotify, the Nine Muses Festival and Polar Music Prize is supporting the event and have played a part in enabling the orchestra to come to Sweden. All attendees of the Nine Muses Festival will also get to enjoy the concert at Berwaldhallen during the evening. Read more about An Evening For Afghanistan and support the event with a donation to Radiohjälpen’s work in Afghanistan here.

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An hour of lightning talks where fierce females from the world of TV, Radio and Media Tech give you an insight into their career journeys. You can expect a stand-up gig vibe, which is guaranteed to feel close-knit and enlightening.

Cilla Benkö
CEO at Sveriges Radio

Cilla Benkö was appointed Director General & CEO of Swedish Radio October 1, 2012.Since 2009 she held the position of Deputy Director General of Swedish Radio.Cilla Benkö has been working for Swedish Radio for almost 30 years and during this period shehas had several management positions.

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Eva Fors
Director of Google Cloud, Google

Eva Fors is the Managing Director for Google Cloud Northern Europe, responsible for Machine Learning, Big Data and future workplace. Eva has 20 years of experience in leading tech roles - before joining Google, as the CEO of the IoT startup, Yanzi Networks, and prior to that working at Microsoft in various leading roles including European Sales Manager for Incubation Sales as well as Chief Operating Officer.Eva is passionate about innovation and entrepreneurship and is coaching startup companies as well as working as a board member focusing on the possibilities with digital transformation and disruptive business models. She is putting a lot of effort in squeezing in as many days on skis as possible - a day on the mountain is a good day!

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Gry Forsell
Television and Radio talk-show host, Mix Megapol

Gry Forssell started her career at SVT in 1992 and has since hosted a wide range of TV and radio shows. She is currently the anchor of Swedens biggest morning show on radio at Mix Megapol, where she’s been since 2004 and also works for TV4.

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Stina Schedwin
Executive TV Producer, SVT

Stina Schedwin is a an awardwinning Swedish producer and director at SVT, Swedish Public Service Television. Her work includes hit documentaries such as Cherrie- ut ur mörkret and We Can’t Do It. The last few years Stina has been the executive producer of SVT Edit producing documentaries and socialmedia formats on popculture and society.

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Rebecca Broni
HR Business Partner, Discovery Networks Sweden

Rebecca Broni is the HR Business Partner for Discovery Networks Sweden. She has 18 years of experience from the media industry, and has previously worked as Event Manager and Employer Branding Manager for Kanal 5, and SBS. In her role as HR Business Partner she is responsible for developing Discovery´s  long term work for social responsibility and social sustainability. Her passion for inspiring and motivating teenagers where economic and social inequality makes dreams difficult to achieve, through the MyDreamNow project, are well-known and genuine.


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We’ll start this part of the day with a special stripped back performance exclusively for Nine Muses Festival followed by an insightful music panel discussion from women in the music world.

Japanese Breakfast

Michelle Zauner wrote the debut Japanese Breakfast album in the weeks after her mother died of cancer, thinking she would quit music entirely once it was done. That wasn’t the case. When Psychopomp was released to acclaim in 2016, she was forced to confront her grief. Zauner would find find herself reliving traumatic memories multiple times a day during interviews, trying to remain composed while discussing the most painful experience of her life. Her sophomore album, Soft Sounds From Another Planet, is a transmutation of mourning, a reflection that turns back on the cosmos in search of healing.

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Michelle Kadir
VP Artist Services, Sony Music Entertainment

Michelle have managed to in her career combine her two biggest interests – music and technology. Almost fifteen years of experience in the digital revolution of the music industry. The first female in Spotify’s product & technology organization and was part of making Spotify grow from start-up to a large successful company. Now VP Artist Services at Sony Music focusing on the next era of the music industry. Enjoys building strong teams and leading them to great results. Her innovative music app for artists won Music Ally’s Best Music App award in 2016. She was named one of the future female leaders of Sweden in 2016 and super talent of the year in 2017. Growing up in one of Stockholm’s suburbs have made her passionate about working with youths and towards diversity especially within the workspace. Loves to travel and dives into anything in regards to urban culture. 

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    Grace Ladoja
    Founder, Metallic Inc / Artist Manager

    A born-and-bred Londoner of Nigerian descent, Grace Ladoja's career has evolved on her determination and visionary approach to creating frameworks outside of the mainstream with direct links to culture and community. She has always found innovative ways to bring together her network and create partnerships with a unique energy. In 2018 Grace is was awarded an MBE for her outstanding services to music from the Queen. In 2017 Grace founded METALLIC INC - a creative agency with a diverse skillset across music management, brand partnerships and creative consultancy, curation and art direction with a sharp focus on building long term relationships that create cultural movements. In her capacity as manager and advisor for Skepta, Grace has helped shape the trajectory of one of the most successful independent musicians in he U.K. She was pivotal in executing a DIY strategy that led to Skepta winning the Mercury Music Prize for his album Konnichiwa, breaking grime as a genre internationally and setting a new paradigm for independent musicians, her contributions lead to her winning the Rising Star Award for Women in Music in 2017.Most recently her sights have been set on bringing Lagos to London and London to Lagos. April 2018 saw Grace found a movement called HOMECOMING - a three day festival in Lagos, Nigeria celebrating cultural heritage and creative exchange through the lens of music, fashion, sport and art. The event created an equal platform between up and coming and established fashion brands, creatives, and musicians culminating with a no headline show which featured Nigeria’s best new talent on the same stage as Wizkid, Skepta, J Hus and Olamide. As consultant and ambassador for the coveted Supreme brand, Grace was able to build strong relationships between artists and a millennial and gen z audience globally, as well as other companies like Nike and Levi’s that align with her personal values.

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    Jenny Hermansson
    Managing Director Nordics, Spotify

    Jenny Hermansson is the Nordic Managing Director of Spotify. As a passionate business leader, at one of Sweden's most acclaimed and fast-growing companies, she has played a vital role in shaping the Nordic business during her 9 years at Spotify. Jenny leads, both operationally and strategically, the regional operations and is responsible for growth, content, advertising sales and marketing. Jenny is also one of the initiators of the Equalizer Project - a project that focuses on taking a stand and acting for equality in the music industry and lifting strong female role models. Jenny has received several awards for her leadership, one of the future female leaders (2018) from the interest organization Ledarna, was included in the magazine Fokus list of the 75 most powerful people in Swedish culture (2018), ranked as one of 150 Super Communicators of Resumé (2018), and was named the most powerful woman in the music industry by the trade magazine Musikindustrin (2017). She's from Örebro and is a former soccer girl but spends more time playing tennis and paddle nowadays.  Jenny lives in central Stockholm and has a convenient 13 minute walk, door-to-door, to the office.

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    We’re especially excited for our storytelling workshop, hosted by The Moth. We’ll hear and share personal stories with one another. Get ready to make connections and build community on a brand new level!

    The Moth

    Known for their Peabody award winning radio hour and podcast, the non-profit organisation The Moth is a co-founding partner in The Nine Muses Festival.The Moth celebrates the diversity and commonality of the human experience through the art and craft of storytelling and their MothWorks program will takeover the afternoon of the Nine Muses Festival, running a storytelling workshop where participants will have the opportunity to connect and empower each other as they develop, share and listen to each other's stories.We can’t wait to hear yours!

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    Empowering and inspiring women is what the day is all about and the final evening star is no exception. With Self Love at the forefront of this session, we’ll explore how women build community whilst boosting female confidence from the ground up!


    The day will end with a pre-dinner mingle where you can network, share ideas and make connections. Don’t let that stop as you take your seats for dinner. Following that, you’ll journey over to Berwaldhallen for the concert by Zohra. Zohra is the first female orchestra from Afghanistan who were the Polar Music prize laureates in 2018.


    Breakfast and event registration


    Gemma Cairney, Presenter, Broadcaster & Author, introducing the day

    Katarina Berg, CHRO, Spotify - welcome and the Nine Muses Festival founding story

    Opening talk with Cristina Stenbeck, Investor

    Dr. Riddell interviewing Dr. Ahmad Sarmast, Founder & Director of Afghanistan National Institute of Music, on Zohra, Afghanistan's first all-female orchestra

    Dr. Fern Riddell, Historian, giving us a look back on women’s history


    Gry Forsell, Television and Radio talk-show host

    Rebecca Broni, HR Business Partner, Discovery

    Eva Fors, Director of Google Cloud, Google

    Stina Schedwin, Executive TV Producer, SVT

    Cilla Benkö, CEO at Sveriges Radio

    Lightning talks with inspirational women from the media and creative industries


    Networking lunch

    Michelle Kadir, VP Artist Services, Sony Music Entertainment .

    Grace Ladoja, Founder, Metallic Inc & Artist Manager

    Jenny Hermansson, Managing Director Nordics, Spotify

    Michelle Zauner, Japanese Breakfast

    Panel discussion:

    Performance by: Japanese Breakfast


    Storytelling workshop with The Moth



    Mingle followed by seated dinner


    Transportation to Berwaldhallen

    Concert with Zohra at Berwaldhallen